When it comes right down to it, it's difficult to differentiate one provider from another when evaluating electronic funds transfer capabilities. Try as they might to claim superiority, the fundamental performance of the switch itself differs very little no matter which provider you choose.
At Fidelity Information Services (Fidelity), we set ourselves apart by proactively serving as your ally for all your EFT technology needs. When you rely on Fidelity, you have a partner that delivers comprehensive risk management tools that protect your institution and your cardholders; one that can help you interpret the ever- changing regulatory environment and adjust your business processes accordingly; and one that enables you to cost-effectively market your debit card program so you can optimize your portfolio. Most importantly, you will have an advocate that is continually assessing your institution's individual situation to ensure your EFT program is designed in a way that delivers maximum profitability.
Worldwide Convenience
With ATM and debit card access to regional, national and international ATM and point-of-sale networks, Fidelity gives your cardholders the ability to conduct routine banking business at thousands of ATMs across the country and on the other side of the globe, as well as to make purchases in retail establishments whether shopping around town or around the world.
Because our platform can fully integrate with your core system, you and your cardholders are ensured of timely, accurate transactions. Because every transaction is online, when a question comes up, your representative can see the entire relationship so they can respond to the situation with no involvement from the back office.
The Surcharge-Free Advantage
When your cardholders perform transactions at other financial institutions' ATMs, they are usually paying surcharges that can really add up. Fidelity offers a surcharge-free option that can go a long way in attracting new business and building loyalty among the people you serve. When your institution is a member of our surcharge-free network, your cardholders can use hundreds of ATMs with no usage fee.
Fidelity's debit card program includes these comprehensive features:
- Real-time authorization
- Single point settlement
- Full-service chargeback support
- Comprehensive risk management tools
- Customized marketing programs
Debit Card Services
In addition to driving your ATMs and processing transactions, we have a full array of debit card solutions. We support both the MasterCard®and Visa® programsÑenabling your cardholders to make purchases at millions of merchant locations worldwideÑand we produce, emboss, encode and distribute the debit cards you issue your accountholders. Choose from dozens of pre-designed cards that incorporate your logo, or work with our talented designers for a customized look that reflects your institution's marketing strategy.
Multi-faceted Protection Against Fraud
Although a lucrative business, the issuance of debit cards represents a potential riskÑespecially for community-focused institutions that can't absorb excessive fraudulent activity. Through our Secure Debit¨program, we use predictive software to perform neural network based cardholder profiling. We then add human intervention to further protect against the fraudulent use of lost, stolen or counterfeit cards.
In addition, we offer protection against the soaring incidence of Internet fraud as online shopping grows in popularity. Under Visa and MasterCard rules, liability resides with your institution as the issuer, which could negatively impact your revenue. With Fidelity's 3-D Secure Solutions, our support specialists stay abreast of ever-changing compliance regulations to protect you from losses and help you with the maximum recovery of funds when the need arises.
Proactive Marketing Support
If your marketing resources are limited, we can help you promote your debit program by providing in-branch materials and attractive, effective mailings. And because of our close relationships with MasterCard and Visa, we keep you attuned to special nationwide programs that can boost usage.
Business Debit Card Program
Your commercial clients can benefit from the convenience of Fidelity's business debit card program while increasing their ability to manage their money and take advantage of merchant discounts. Meanwhile, your institution earns interchange fees that are higher than those for consumer debit cards, plus you have the option of collecting annual and recurrent transaction fees.
Preferred Rewards®
If your cardholders earn rewards points with their debit cards, loyalty will build every time they use them. Our affordable, turnkey Preferred Rewards program allows cardholders to redeem points for travel and entertainment, merchandise or in the form of a gift card. Studies show that programs in effect for 18 to 24 months can help an institution increase activation by 21 percent, average spending by 27 percent and transaction volume by nine percent.
Pre-Paid Gift Cards
It's rare to find a program that generates revenue and enhances customer or member satisfaction, yet costs virtually nothing to implement, represents no risk and requires no servicing on your part. But that describes Fidelity's pre-paid gift card program. Recipients can use their gift cards anywhere MasterCard is accepted.
